Because they keep adding to and optimising the adaptive difficulty each year to further reduce the skill gap

The goal is not to create a fun, competitive and skill based gameplay experience.. it's to make the game accessible to all

Kids these days are not interested in a learning curve, their not willing to learn and improve they want instant satisfaction, losing too many games heavily and consecutively turns them away from the game so they need more assistance to maintain their engagement levels

So unfortunately those of who are willing to learn and improve are the ones who suffer, because at this point we are the minority

As far as I'm concerned that's the only logical explanation why a 5 bar latency game against a bang average opponent with a cheap squad proves to be more difficult than a good opponent with a top squad

And why in games against terrible opponents my AI are completely static and my players are unresponsive and delayed